Make it stand out

Grabbing someone’s short attention in a store has always been difficult, but now it’s almost impossible if they’re looking down at their phones. A good PDQ/POP display can stop a passerby from taking in what’s displayed and becoming aware of the brand.

The 3D model was created using foam core, chipboard & basswood then wrapped in paper printed with design elements. This was a fun but tedious project which made a huge impact on the buyer.

Below the 3D model are a few simpler product displays that make their mark. Sometimes I place a display in a store setting to help people visualize what the result will look like. To successfully make this work requires a trip to the store for current photos and measurements of their displays.

It’s all in the small details that bring these big projects together.