Marketing collateral encompasses a range of materials designed to support sales and marketing efforts. This includes brochures, flyers, business cards, and digital assets that effectively communicate your brand's message and value proposition. Well-crafted marketing collateral not only enhances brand visibility but also engages potential customers, guiding them through the decision-making process. A cohesive visual identity and compelling content are essential in creating impactful collateral that resonates with your target audience, ultimately driving conversions and fostering brand loyalty.
Creative Brief:
Create a workwear brand for men who enjoy the outdoors.
I met with the sales and design team to get a better understanding of what they wanted to pitch and immediately went to work researching the Bass Pro customers and the brands they buy.
After several proposed names, Pro Core Workwear was the clear winner. A core clothing collection for the man who needs his clothing to be as tough as the environment he works in.
Designing the logo and developing the look for this brand came to me very easily since I felt like I was the customer.
I created the packaging, signage, PDQs, and copy.
Creative Brief:
Update an old brand that conveys heritage and reliability.
After meeting with the sales team and understanding their wants I quickly went to work researching the power tool brands the stores carried and wanted to present Lowes & Home Depot with contractor-grade workwear.
Creative Brief:
Revive a long-forgotten brand.
This was a fun project. The head denim designer discovered JC Penny had its denim line years ago and wanted to reintroduce it to the new CEO.
My involvement was to recreate the Big Mac logo from an old photo, packaging, and in-store mockups, and create a booklet for a meeting with the CEO of JCP.
Creative Brief:
Create a mock catalog representing the partnership between Lands’ End & Jordache.
Make it stand out:
Below is a small sample of creative seasonal product catalogs that stand out. Buyers who received this during the meetings were surprised and excited to take them.
Disclaimer! Certain model photos in the Holiday 2021 catalog were “borrowed”.
